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Learn Hot to Master RFPs at the Annual Meeting
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 Learn How to Master Requests for Proposals at the NAMWOLF Conference

Presented by: The Marketing Best Practices Committee

By Jamie E. Autin, Director of Marketing, Rivero Mestre, LLP, Miami, Florida

It is common knowledge among law firms that requests for proposals (“RFPs”) are a necessary evil of legal marketing. The process of completing an RFP can be frustrating and overwhelming. But the NAMWOLF Marketing Best Practices Committee will tell you how to “Keep Calm and Respond On” during its session at the NAMWOLF Annual Meeting this fall. The Committee will cover the process of researching, evaluating, and preparing RFPs while keeping your cool. The presentation will go over responding to formal and informal RFPs, applying principles of good design to make your proposal shine, and streamlining the response process. It will even touch on the increasingly popular use of alternative fee arrangements. If that’s not enough, the Committee will provide insight on what impresses in-house counsel and what drives them crazy!

So, if you want to learn ways to calmly develop eye-catching and content-rich responses, join the Marketing Best Practices Committee in Philadelphia on Tuesday, September 23 from 3:05-4:15 p.m.

Jamie Autin is the director of marketing at Rivero Mestre. She oversees all  aspects of           marketing including business development, branding, public relations, and event planning. Jamie received her master’s degree in international communication from Macquarie University in Sydney, Australia and her bachelor’s degree in journalism from the University of Florida. In addition to law-firm marketing, Jamie has done marketing for several industry sectors, has worked on international PR campaigns, and has worked as a freelance journalist.



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