Cobalt maintains a comprehensive advertising, promotions, and intellectual property corporate law practice. Our attorneys counsel clients on corporate formation strategies, brand identity issues, copyright and trademark prosecution and protection, and intellectual rights enforcement. The firm’s understanding of practical business challenges makes us uniquely situated to advise clients on all aspects of intellectual property management, such as the acquisition and exploitation of intellectual property portfolios, including licensing rights management and cross-platform registrations. In addition to its traditional copyright practice, which includes copyright prosecution, publishing issues, and licensing, Cobalt also has special expertise in difficult copyright issues. The firm has an extensive practice and experience in open source licensing, expert opinion analysis, and complex copyright litigation consulting. Cobalt’s advertising practice covers cutting edge advertising issues in both traditional media, such as print media and television campaigns, and electronic media promotions, including, Internet and mobile platform promotions. In addition, we guide clients through the creation and assessment of product packaging guidelines and co-branded products. With its digital media expertise and internet background, Cobalt is poised to meet the changing landscape of promotions law, assisting clients in navigating contests, sweepstakes, giveaways, premiums, tie-ins, coupons, and rebate promotions. We assist with procurement of fulfillment houses, state and province bonding procedures, and creation of promotion rules and guidelines including those specific to children. Cobalt also has expertise in the area of children’s privacy and children’s marketing, and was the first law firm member of the Children’s Advertising Review Unit.
Tsan Abrahamson's practice focuses on strategic counseling in the areas of social media, sweepstakes, intellectual property, advertising, trademark clearance, trademark and copyright prosecution, licensing, and other business transactions.
Tsan has an extensive practice in the area of marketing promotions, including social media promotions, such as on Facebook and Twitter, gift card and gift certificate marketing, print and online sweepstakes, contests, give-aways, warranties, rebates, and coupon promotions. She also advises on corresponding privacy issues related thereto.
Tsan's advertising practice includes working with regulatory agencies to comply with federal guidelines, including new FTC guidelines regarding affiliate marketing, CAN-SPAM. and the Deceptive Mail Prevention and Enforcement Act. She also advises on ad campaigns, including script review, storyboard clearance, and network media placement.
Tsan also has special expertise in children's marketing issues, including promotions and claim substantiation, COPPA compliance, and advertising to children in print and television media.
In addition to her advertising and promotions work, Tsan has successfully prosecuted thousands of trademarks with the U.S. Patent and Trademark Office and internationally, including difficult sound and sensory marks and design marks. She has registered hundreds of copyrights at the U.S. Copyright Office and overseas.
Tsan's professional affiliations include The American Law Institute, the International Trademark Association (INTA), The American Bar Association, the Promotions Marketing Association, the Mobile Marketing Association, The Fellows of the American Bar Foundation, the American Intellectual Property Law Association, the Dartmouth Lawyers' Association, and the Children's Advertising Review Unit. Locally, she is a member of the Bar Association of San Francisco, Alameda County Bar Association and the Berkeley-Albany Bar Association. She is on the board of trustees for the Developmental Studies Center.
Tsan completed her undergraduate work at Dartmouth College, and received both her JD and MBA from the UCLA School of Law and The Anderson Graduate School of Management, respectively. She is recognized by Strathmore's Who's Who for leadership and achievement in the law, and has been selected as a California Super Lawyer.